Sales Strategy & Turnarounds

When sales goals are clear but results aren't moving, the problem is usually execution, not effort. We start by diagnosing where the plan breaks down: territory focus, pipeline discipline, leadership behavior, or accountability. Then we rebuild the process with your team, not around them.

 

This work is rooted in technical selling in the test and measurement and quality industry. At Fluke Process Instruments, Curtis sold high-accuracy temperature profiling solutions, took an underperforming 18-state territory to 175% of plan, and was named Salesman of the Year in 2018 and 2020. As Sales Director at Mesa Laboratories, he led a national team managing a $20M budget, grew DATATRACE sales from $4.3M to $6.4M, and guided the Continuous Monitoring brand from $12.9M to $14.7M in revenue.

 

What this looks like in practice:

• A clear diagnosis of why the plan isn't converting

• Territory, account, and pipeline priorities your team can act on

• Sales leadership routines that reinforce the right behaviors every week

• Accountability measures that make execution visible